Do you love creating compelling content that attracts and converts leads? Are you passionate about building strong brands and driving business growth? If so, then we want you on our team!
About the Role:
As our Inbound B2B Content Marketing Executive, you'll play a crucial role in developing and executing a strategic content marketing plan that drives brand awareness, generates leads, and ultimately boosts our growth. You'll be responsible for a wide range of content initiatives, from crafting engaging blog posts and email newsletters to producing informative white papers and lead magnets.
Responsibilities:
- Content Strategy & Creation:
- Develop and implement a comprehensive inbound content marketing strategy aligned with business goals and target audience.
- Create high-quality content across various formats, including blog posts, articles, email newsletters, lead magnets, white papers, and social media content.
- Collaborate with graphic designers and curriculum developers to ensure brand consistency and quality.
- Lead Generation:
- Develop and execute lead generation campaigns through various channels, such as website chat implementation, landing pages, and content offers.
- Track and analyze campaign performance to optimize results and maximize lead generation.
- Website & Social Media Management:
- Manage and update our website content, ensuring it's fresh, informative, and SEO-friendly.
- Implement a website live chat to engage and nature prospects
- Set up and manage our YouTube channel and work towards getting featured on Product Hunt.
- Brand Awareness & PR:
- Write and pitch press releases for new product launches, awards, partnerships, and other newsworthy events.
- Secure media coverage in relevant publications and online platforms.
- Additional Tasks:
- Update Google Business Profile.
- Conduct event research and planning.
Deliverables:
- Manage a weekly email newsletter with product and company updates
- Publish 2-3 weekly posts and blogs on our social media channels
- Reach at least 10 positive (4.5+/5) reviews per software review website on G2, Capterra, and FindanLMS
- Produce 5 product videos (2-3 mins videos for enterprise corporates and educational enrichment for kids)
- Create 4 lead generation guides (How to successfully implement an enterprise LMS, How to…)
- Write 2 lead generation white papers
- Develop 5 lead generation content templates (H5P and other content types)
- Publish 1 PR article per month for new product launches, awards, or even partnership/new clients— e.g. https://www.upwork.com/services/product/marketing-press-release-distribution-on-yahoo-bloomberg-nasdaq-streetinsider-1372904870350757888
- Develop an LMS recommendation website landing page (OOOLAB built)
- Website chat implementation
Many of these are one-time assets that just need to get built. The main purpose is to improve branding and to generate SQLs.
Resources:
- Graphic Designers
- Curriculum Developers
Qualifications:
- 2+ years of experience in B2B content marketing or a related field.
- Proven track record of creating high-quality, engaging content that resonates with target audiences.
- Strong understanding of inbound marketing principles and best practices.
- Excellent writing and editing skills with a keen eye for detail.
- Ability to work independently and manage multiple projects simultaneously.
- Strong communication and collaboration skills.
- Familiarity with content management systems (CMS) and marketing automation tools.
- Experience with creating video content.
- Experience with SEO and social media marketing is a plus.
- Experience in the education or LMS industry is preferred
What We Offer:
- Competitive salary and benefits package.
- Opportunity to work with a talented and passionate team.
- Dynamic and fast-paced work environment.
- The chance to make a real impact on the company's success.
Ready to join a team that's passionate about content and making a difference? We are! Apply today and let's chat!
Note: Only Shortlisted Candidates Will Be Contacted